Startup Business Profile: "We Are"

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Name.Kitchen's "I Am .______" video series spotlights entrepreneurs who are forging businesses with a digital "not-com" name.

Peregrine Church and Xack Fischer are best friends and business partners at Rainworks. The Seattle-based company creates street art installations that magically appear after a rain shower -- or when the pavement gets wet, for instance, from a water balloon fight. (Watch the video, hint hint.)

Learn how their artistic vision has morphed into a full-fledged business, and why their website is:

'Dot-works' (.works) is one of hundreds of new "not-com" domain options now available. More and more businesses are choosing these digital extensions to design a URL that is creative, memorable and meaningful.

For a Q&A with these co-founders, click here:

And for more information and inspiration about this growing "not-com" world and how it could boost your business or personal brand, check out:
rain, how rain works

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